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SVT; Kristian Luuk and producer Cia Axelsson, aimed to re-invent the late-night format supported by the quirky, warm and clever tonality Kristians’ personality brings.

In this new outlay, the creators wanted a more exciting format, where they would bring in people that are not very famous whereas discussing one ord - and that’s how the talk show “Veckans Ord” was created.

Each episode revolves around one word and how this word can have different meanings, represent different categories of activities, history, and fun facts. LA+B has been part of the creative process, capturing the ambiance both topics, guests and Kristian creates, designing brand identity, opening titles, and TV-studio design.

Foto: SVT Pillan Thelaus, Sveriges Television Veckans ord