ICA 100 ÅR CELEBRATION 2017
MEDIA: Experience design•Stage Design•Signage
VENUE: ABB Arena, Västerås
LA+B Partnered with ICA to create event magic for the ICA 100 År Celebration. LA+B has enjoyed creating experience design for ICA events for over a decade, and this year's event was the grandest yet. We completely transformed ABB Arena into a multi-stage performance and gala for nearly 2000 attendees.