ICA 100 ÅR CELEBRATION 2017

CLIENT: ICA

MEDIA:  Experience design•Stage Design•Signage

VENUE: ABB Arena, Västerås

LA+B Partnered with ICA to create event magic for the ICA 100 År Celebration. LA+B has enjoyed creating experience design for ICA events for over a decade, and this year's event was the grandest yet. We completely transformed ABB Arena into a multi-stage performance and gala for nearly 2000 attendees.