MEDIA: Logo redesign • Visual identity • Website design
Newly established Fjällhubben provides co-working spaces in Sweden’s Funäsdalen and Vemdalen areas.
LA+B was asked to develop a visual identity for Fjällhubben that would reflect its location as well as flexibility, ease of collaboration and drive. With a strong foothold in circular economy and sustainability we wanted to create a logo that emotionally speaks to their clients who seek refuge in a space created for likeminded business community. Logo design needed to be widely approachable. Gradient color provides motion and connection to natural elements. In addition to the new logo, Fjällhubben was provided with brand guidelines and various visual tools for the company launch and expansion..