Loud of Sweden
CLIENT: Loud of Sweden
MEDIA: Visual Identity • Brand Identity • Product Design • 3D Illustrations • Package Design Concept • Printed Materials • Photography
Loud of Sweden is an innovative wireless audio system that pairs professional quality with easy installation, enabling freedom in public spaces for a simplified sound experience. LA+B has provided Loud of Sweden with a brand guideline and visual identity to support their launch, as well as all promotional materials.
CHALLENGE: We were engaged to help Loud of Sweden on its way to commercialization with a new wireless speaker. With no brand identity yet established, we recognized the potential in this project and jumped at the chance to be involved. Through initial product marketing assessments and benchmarking research we identified the gaps within the market and the USPs of this new system that needed to be communicated visually.
SOLUTION: Our team worked with Loud of Sweden to define their brand meaning, and develop a tagline and brand statement. In concert with the branding process, we designed the products, packaging and branding material. As a key brand element we defined the circle which represents the aural audio space down to tangible design assets such as the pattern in the speaker and the circle for the logo. We continued to expand the design into a full fledged visual identity. Loud of Sweden’s Swedish roots, easy installation and use, and overall simplicity were translated into all visuals.
RESULT: Loud of Sweden is moving forward utilizing the brand guidelines provided for printed and digital pieces. LA+B has produced product renderings, printed materials, copywriting and additional content.