CLIENT: Blueair AB / Seventy
MEDIA: Strategy • Structural Package Design • Graphic Package Design • Copywriting & Editing • Project Management
Blueair is a world leader in air purification systems. LA+B has been engaged to collaborate on a number of products including the Blueair Cabin line, a range of in-vehicle air purifiers intended for international release.
Early in the development of the products, Blueair identified LA+B as a resource for supporting a variety of complex needs including strategy, design, and production for the product’s packaging system, as well as additional pieces ranging from product definition, international manual translations and labeling.